Monthly Report Use Case

BRIEFING SALES 2025

Space Tech Expo Europe | Bremen
Tactical Playbook for Milexia Sales Team

OBJECTIVE: Capture 50+ Qualified Leads & Generate €2-5M Pipeline

📊 Source: This tactical briefing was generated from the November 2025 French Space Monthly Market Report

18-20 Nov 2025 Messe Bremen 10,000+ Visitors

PART 1: THE CONTEXT

Why this specific event is a turning point for Milexia.

State of the Market: 3 Massive Catalysts

Part 1 - Context

1. The French Surge (ARES)

€4.2 Billion

Nov 2025 Announcement: Massive injection for 2026-2030 military space programs.

Impact

Thales & Airbus are accelerating military SATCOM timelines by 18-24 months. Volumes will explode.

Milexia Opportunity: Urgent demand for ESCC-qualified RF components.

2. EU Sovereignty (IRIS²)

290 Satellites

The European sovereign constellation is in the critical RFQ phase RIGHT NOW.

Impact

Massive demand for Phased Array Antennas & GaN Amplifiers. Integration planned Q1 2026.

Milexia Opportunity: Position as the "European Gateway" for components.

3. Starlink Pressure

8,000+ Sats

US dominance is forcing Europe to build "Sovereign Supply Chains".

Impact

European manufacturers need local distributors to bypass US bottlenecks.

Milexia Opportunity: We are the local buffer against US supply chain risks.

Where the Money Is (2025-2034)

Part 1 - Context

Satellite Payloads (AI/Software Defined) +21.0% CAGR

GaN Power Electronics +18-22% CAGR

Phased Array Antennas +15.6% CAGR

RF Chips (Satellites) +14.5% CAGR

Key Takeaway: The market is shifting from "Bent Pipe" (simple hardware) to "Smart Payloads" (AI, Beamforming, Software).

Strategic Implication

We are not just selling parts; we are selling the Enablers of Modern Space:

GaN enables the power density for LEO.
Phased Arrays enable the beam steering for Starlink competitors.
Rad-Hard AI Chips enable edge computing.

If you aren't talking about these 3 things, you are having a 2015 conversation.

PART 2: SECTOR ATTACK PLAN

Specific needs and Milexia's angle for each customer segment.

Sector A: Communication Satellites (40%)

Part 2 - Sectors

Who to hunt

Thales Alenia Space, Airbus D&S, Eutelsat OneWeb, Viasat.

Critical Needs (from RFPs)

GaN Power Amps (Ku/Ka-Band): Need PAE >50%.
Phased Array Components: Beamforming ICs, Phase Shifters.
Thermal Management: Heat pipes for high-density GaN.

The Milexia Angle

"Guaranteed Stock + Technical Integration"

The gap is supply bottlenecks on MACOM GaN. We bridge that.

"I know thermal management is a nightmare with the new high-density GaN chips. We have a new packaging solution from our partners that reduces thermal stress by 30%. Want to see the spec?"

"Are you struggling with lead times on Ka-band amplifiers? We are stocking the critical path items in Europe for 2026 integration."

Sector B: Earth Observation (Fastest Growth)

Part 2 - Sectors

Who to hunt

CNES, ESA, CO3D Teams, NewSpace Startups.

Critical Needs

Miniaturization (SWaP-C): Small transceivers for 50kg sats.
Optical/Laser Comms: Moving from X-band to 10Gbps Laser.
Edge AI: On-board image processing (PhiSat-2 model).

The Milexia Angle

"Modular Kits & Future Tech"

They need speed. They can't qualify every resistor.

"For your next constellation, are you still building RF front-ends from scratch, or are you looking for modular transceiver kits to save 6 months of integration time?"

"We are tracking the MACOM Optical Amplifier launches for laser links. Do you want early access to the samples?"

Sector C: Defense & Sovereignty (€4.2B)

Part 2 - Sectors

Who to hunt

DGA, Thales (Defense), Airbus (Defense), ArianeGroup.

Critical Needs

Anti-Jamming: Secure, frequency-hopping modules.
Sovereignty: ESCC-qualified European components (Non-ITAR).
Debris Awareness: Sensors for autonomous avoidance.

The Milexia Angle

"The Sovereign European Gateway"

Defense cannot rely 100% on the US. We offer the alternative.

"With the new ARES requirements, how are you managing the mandate for European-sourced components? We have a full ESCC-qualified lineup that bypasses ITAR restrictions."

"We can help you dual-source: MACOM for performance, Ommic (France) for sovereignty/backup."

PART 3: TARGET ACCOUNTS

Detailed reconnaissance on the VIPs you must meet.

Target #1: Airbus Defence & Space

Bremen HQ Advantage

Programs: CO3D, S250, SpainSat NG-I.

Contacts to Hunt

VP Space Systems Division
Head of Payload Integration
Procurement Director (RF/SATCOM)

Pain Points

Thermal management in flat-panel antennas.
Sourcing GaN for Ka-band payloads.
Transitioning to optical downlinks (LASIN).

The Opening Pitch

"Airbus design teams need reliable EUROPEAN distribution. We know you are ramping up CO3D. Milexia can become your buffer for MACOM/Teledyne components to ensure you never miss a production slot due to US supply delays."

The Trap Question

"What are your current bottlenecks sourcing GaN amplifiers for your Ka-band payloads?"

Target #2: Thales Alenia Space

Smart Factory Era

Programs: Spacebus NEO, Copernicus, Smart Factory.

Contacts to Hunt

VP Space Smart Factory (New role!)
Satellite Payload Systems Director
Supply Chain Consolidation Managers

Pain Points

Scaling from prototype to Volume (Smart Factory).
Need standardized "Plug-and-play" modules.
Qualifying new suppliers for the new factory.

The Opening Pitch

"With the new Smart Factory, you are scaling production 2x in 2026. You can't afford qualification delays. Milexia has been embedded with French aerospace for 50 years—we handle the qualification workflow so you can focus on integration."

The Trap Question

"How are you managing the component supply risks as you transition from prototype to high-volume production at the Smart Factory?"

Targets #3 & #4: The NewSpace Sprinters

Infinite Orbits & U-Space

Infinite Orbits

Context: €50M ARES Contract (Military). 2027 Launch.

Need: Urgent Payload Integration. Risk mitigation.

"You have a national security deadline. Milexia offers pre-qualified parts to de-risk your timeline immediately. Do not gamble with unproven supply chains."

U-Space

Context: €24M Series A. Scaling 3 to 10 sats.

Need: Cost-aggressive, Speed, Miniaturization.

"Don't waste NRE on commodity sourcing. Our modular transceiver kits (Power + RF) get you to integration 3 months faster. Perfect for your scaling phase."

PART 4: OBJECTION HANDLING

Scripts to overcome the 4 most common barriers.

The "Process" Objections

Direct Buying & Lead Times

Objection 1: "We buy direct from manufacturer"

Why they say it: They think it's cheaper/better support.

Your Counter-Script:

"Direct relationships work until there is a shortage. During the 2022 crisis, MACOM lead times hit 52 weeks. Our customers got parts because WE held the buffer stock. Can you afford to be at the back of the line next time?"

Ask: "Let's discuss a dual-sourcing setup where we handle your emergency stock."

Objection 2: "Lead times are 18 months"

Why they say it: Space qualification takes time.

Your Counter-Script:

"Lead times are structural, but we frontload them. For Thales, we initiated procurement 14 months early and secured critical paths while others were still waiting for quotes. We take the inventory risk so you don't have to."

Ask: "Let's map your critical path for 2026 today."

The "Strategic" Objections

Cost & Sovereignty

Objection 3: "GaN is too expensive vs GaAs"

Why they say it: Unit cost is 2-3x higher.

Your Counter-Script:

"You're looking at component cost, not system cost. GaN saves 30% mass on radiators and cuts amplifier count by half. At €14k per kg to launch, GaN actually saves you €50k per satellite in weight alone."

Objection 4: "We fear US supply dependency"

Why they say it: ITAR risks, Political instability.

Your Counter-Script:

"That is exactly why you need Milexia. We are your gateway to MACOM, YES, but we also qualify European alternatives like Ommic (France). We build you a dual-source strategy: US for performance, European for sovereignty backup."

PART 5: EXECUTION

How to win the floor at Space Tech Expo.

Booth Zones & Roles

The Battlefield Layout

Zone A: Tech Display

The Hook: "Visual Proof"

GaN vs TWT Cross-section (Size comparison).
Phased Array Mockup.
Edge AI Demo.

Use this area to visually demonstrate the "Mass Saving" argument.

Zone B: Expert Station

The Closer: "Deep Dives"

RF Design Engineer (Technical validation).
Supply Chain Mgr (Logistics validation).

Bring prospects here ONLY after qualifying them as "Hot".

Zone C: Digital

The Data: "Instant Access"

iPad with Qualification Status.
QR Codes for Datasheets.
Meeting Booking Tool.

Don't give paper brochures. Get their email to send digital specs.

Lead Qualification Matrix

Don't waste time on tourists

Category	Indicators	Action
HOT LEAD	- Active Program (2026/27 Launch) - Mentioned "ARES", "IRIS2", or "Smart Factory" - Asks specific tech questions (Thermal, PAE)	Book Meeting NOW "Let's grab our engineer for 10 mins."
WARM LEAD	- Planning phase (RFQ in 6+ months) - Interested in tech trends (GaN) - Looking for "Backups"	Capture details on iPad. "I'll send you the GaN Whitepaper."
COLD LEAD	- Student / Researcher - Competitor snooping - Vague timelines ("Future projects")	Give generic flyer. Polite exit: "Enjoy the show!"

Mission Success Criteria

The Finish Line

Quantity Metrics

50+ Qualified Leads captured.
15+ Follow-up meetings booked ON SITE.
300+ Digital collaterals distributed.

Quality Metrics

3-5 Immediate RFQ opportunities found.
1-2 New Distributor Agreements initiated.
€2-5M Pipeline generated for 2026/27.

Final Reminder

"The sale doesn't happen in the booth. The sale happens in the follow-up. But the Relationship starts here."

Follow-up Rule: All HOT leads must be contacted within 48 hours. No exceptions.

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